|
| Brand advertising | |||
| Coca Cola and Pepsi have
spend billions trying to convince people, when they think
of a brown, fizzy, sweet-tasting caffeine drink, that
their product brand springs automatically to mind. Much brand advertising happens during prime-time selective-slot advertising on network TV. The aim here is to grab the largest audience. Budweiser Beer, for example, usually advertises during the Super Bowl Football Championship. |
 |
||